Partners Inkluded logo PARTNERS INKLUDED
/

Building alliances that turn growth ambitions into signed, scalable partnerships.

Independent consultancy and hands-on bootcamps for enterprise software and AI companies. We help to build or scale their partnership function into recurring revenue engines.

Get in touch
Consultancy

What we do

Partners Inkluded steps in as an extension of your leadership team — setting direction, opening doors, and doing the groundwork that most consultancies only advise on.

Interim alliance leadership

Fractional or project-based ownership of your partnerships or business development function while you scale the team.

Go-to-market strategy

Commercial roadmaps for AI and enterprise SaaS companies entering new markets, verticals, or partner ecosystems.

Enterprise account development

Carrying strategic deals from first conversation to signed contract, alongside your sales and partner teams.

Alliance & ecosystem building

Structuring joint business plans with global systems integrators, consultancies, and technology vendors.

Digital & AI transformation advisory

Leadership-level guidance on partner-led transformation and emerging Data and AI initiatives.

Sales coaching & value selling

Embedded coaching for commercial teams in consultative, value-based selling approaches.

Market-entry & due diligence

Assessing new markets and validating expansion opportunities ahead of international growth.

Bootcamps

Three programs, one partnerships curriculum

Practical, cohort-based training built from a decade of running alliance functions inside global technology organizations. Pick the level that matches your team.

Package 01

Alliance Foundations

For partner managers & early-career alliance professionals
  • Mapping the existing and potential partnership landscape
  • Building your first joint business plan
  • Governance cadence: QBRs and joint planning sessions
  • Pipeline attribution and reporting basics
Format: 2-day intensive, in-person or remote
Investment: on request
Enquire
Package 02 · Most popular

Strategic Alliance Growth

For senior partner & alliance leads
  • Designing joint go-to-market campaigns that generate demand
  • Co-innovation and repeatable business with partners
  • Moving partners from delivery to proactive pipeline generation
  • Building partner capability around Data and AI technologies
  • Enablement strategy: certifications, skills, funded programs
Format: 6-week program, weekly sessions + coaching
Investment: on request
Enquire
Package 03

Executive Alliance Leadership

For directors & VPs scaling a regional alliance function
  • Establishing C-suite governance with priority partners
  • Owning the full lifecycle of strategic partnerships
  • Leading, coaching and developing an alliance team
  • Scalable partnership models for hyper-growth environments
  • Cross-functional evangelism: sales, product, engineering, ops
Format: 1:1 executive coaching, 3-month engagement
Investment: on request
Enquire
About

Partnerships Director | Consultancy and Growth

Ten years spent building and scaling alliance functions inside global technology organizations — leading relationships with top-tier systems integrators, developing joint go-to-market strategies, and turning executive relationships into measurable business outcomes.

Partners Inkluded exists to bring that same rigor to companies who need it now: hands-on execution, not just a slide deck of recommendations.

Partners Inkluded is built on inclusion. We work with clients without discrimination on the basis of sex, gender identity, sexual orientation, race, color, religion, age, disability, or any other protected characteristic. We believe people do their best work when they can show up as themselves — which is why Partners Inkluded fully supports tattoos and piercings in professional environments.

Contact

Let's talk partnerships

Based in the Netherlands, working across EMEA. Reach out for consultancy engagements or to enquire about bootcamp dates.